‘hike’, a New App for Instant Messaging

hike is a new application for instant messaging , and this one is made in India. The hike will be available from 14 November for iPhone, Android and Windows 7 is being launched by Bharti Soft Bank Holdings (BSB). The Symbian and BlackBerry versions of the application will be out later.

According to a Times of India report, this project is by Kavin Bharti Mittal, one of the twin sons of billionaire Sunil Bharti Mittal. hike , which is being launched globally, comes after six months of BSB buying a 49% equity stake in a Gurgaon-based mobile start-up Y2CF Digital.

“In the last couple of years, instant messaging has taken over SMS in a big way as operators see revenues decline or remain largely stagnant. Currently, there are five-six different services and no one app ties everyone together. Hike is an attempt to make that happen,” said the 26-year-old Mittal who heads strategy and new product development at BSB.

hike is a cross-platform messaging service, which will also allow users to send messages in the form of an SMS to people who have not downloaded the application. The application is integrating the ability to SMS someone’s phone as a instant messaging app.

hike to hike is free globally and for friends who don’t have the app, you can send a hike SMS. The app is giving 100 hike SMS’s free every month if you message friends who don’t have the app. The app also allows users to share photos and videos with their friends. Your friends can reply via a regular SMS and the message will come back right into your hike app. And for every friend you invite to hike you get another 50 free SMS’s per month.

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