TATA Sky Unveils its Video on Demand Service in India

Tata Sky in partnership with Ericsson has launched its Video on Demand (VOD) service in India. Tata Sky’s DTH high definition TV customers are benefitted with this service. This new service will offer almost a thousand movies and TV series of various genres and languages.

Few days before, Airtel launched its radio channel service, iRadio to Airtel Digital TV subscribers. Now its turn for Tata to provide its users the best in television technology. This new service is based on a Media Delivery Network (MDN) which is a media-centric content delivery, distribution and management solution from Ericsson. It will use Ericsson’s WatchPoint Content Management System, Xport Time-Shifted TV and Xport Producer storage encoding. The company will also provide operation and maintenance for this new service from Tata Sky.

It will also include a ‘catch up’ function which will enable customers to watch TV shows they missed within five days of their transmission.

Tata Sky + HD customers should connect their set top box to their broadband connection via an Ethernet cable to access the VOD service. A customer can then select his choice of video from the title based search function.

The service is for free for the first month after which customers will have to pay for downloading movies while the catch up TV will be available for free. Pricing information are not provided yet. Stay tuned with us to get price quotes and other useful information.

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